LAWYER-turned-fashion entrepreneur, Simi Esiri, weekend, added another feather to her cap, as she launched her highly anticipated lifestyle publication, Schick Magazine, to set a new record for herself in the media industry.

Simi Esiri

The fashion, beauty and lifestyle magazine, according to Simi, is targeted at smart, stylish and successful African women who want to look and feel good regardless of life’s demands.

Simi, who is married to Mavin Records artiste, Dr. Sid, started her fashion career writing for She went on to style celebrities including Rihanna and Alexandra Burke, after which she got a job as Deputy Editor at Complete Fashion to broaden and harness her journalism skills. With a lot of experience as well as an appreciation for luxury and affordability, Simi set out to establish her own magazine.

Speaking at the launch of the magazine, weekend, in Lekki, Simi said, “Schick Magazine was inspired by my experience while living in the diaspora and then moving back to work in Africa’s burgeoning fashion and beauty industry. The magazine style is simple, contemporary and creates an appealing experience for the young African woman who is fashion conscious and wants to be informed of all the latest developments in the world of style and beauty. The quarterly issued magazine will be packed with engaging content that includes the latest fashion trends, functional fashion, fashion history, Schick Debates, Schick Weddings, Schick At Work amongst many others.

“I strongly believe that the focus is now heavily shifting and by 2025, fashion and entertainment industry can be the sustenance for the economy. Individuals like us need to come together to enable this industry grow to where it should be.”

Schick’s Creative Director, Titi Adesanya, said,“Africans have a unique sense of style, culture and creativity. Schick will provide the right international platform to showcase who we are, what we wear and what we do.” The exclusive media was part of a two-day fashion exhibition, which held weekend, to commemorate the launch of the Magazine.

Rita Dominic graced the cover of the maiden edition of the magazine, which will be distributed in Nigeria and across Africa.